Leyla Rommel
Counter-Counter-Cultures: Contested Gender Ideologies: Misogyny, ‘Trad Wife’ Ideals, and the Construction of Masculinity in Digital Discourse
The dissertation project examines the discursive construction of femininity and masculinity in digital spaces. It focuses on both anti-feminist and feminist discourses on platforms such as Instagram, TikTok, and Reddit, particularly movements like the “Trad Wife” trend, the “Red Pill” culture, and feminist counter-movements. The aim is to analyze the linguistic and discursive strategies used to construct and negotiate contradictory ideologies and identities. The project does not view contradictions as problems, but as productive dynamics that shape societal negotiation processes. Analyzing digital spaces as central arenas for these negotiations also offers an innovative perspective on the relationship between regressive and progressive ideologies in the digital age.
Research Interests
Vita
- Since 06/2025
Research Fellow / PhD-Candidate at Graduiertenkolleg 2686: Contradiction Studies, University of Bremen - Since 05/2025
Member of the International Pragmatics Association - Seit 10/2024
Research Associate at the DFG-Project: Cultural Climate Models (CCM), University of Cologne - 01/2024 – 05/2025
Student Assistant at the DFG-Project: Faktizitätskonstruktion: Unterbestimmtheit als Motor von Fachkommunikation, University of Heidelberg - 09/2023 – 09/2024
Student Assistant at the DFG-Project: Cultural Climate Models (CCM), University of Cologne - 10/2022 – 01/2025
M. A. English Studies & Linguistics in German Studies, University of Heidelberg
Thesis Topic: Plot Structures in Formula Fiction by the Example of Adventure Novels from the 1870s to 1930s - 10/2021 – 09/2022
M. A. General Linguistics: Grammar Theory and Cognitive Linguistics, University of Vienna - 10/2020 – 12/2023
Student Assistant Ein transdisziplinäres Modell zum kollektiven Entscheiden: Meinungsbildung aus linguistischer und physikalischer linguistischer und physikalischer Perspektive, University of Heidelberg - 04/2019 – 05/2020
Student Assistant at SFB 933 Materiale Textkulturen, University of Heidelberg - 10/2018–09/2021
B. A. German Studies & English Studies, University of Heidelberg
Thesis Topic: War Metaphors in the Discourse of the COVID-19 Pandemic: A Comparative Discourse Analysis Based on German and English Press Corpora
Publications
- Landschoff, Jöran & Leyla Rommel [in preparation]. Modalität im Wirtschaftsdiskurs während der Corona-Pandemie – Äußerungsformationen der Notwendigkeit und des Zwangs. In: Katharina Jacob, Jöran Landschoff, Carsten Littek & Eva Wolf (eds.): Collective Decision Making. A transdisciplinary Exchange between Linguistics, Biology and Physics/Kollektives Entscheiden. Ein transdisziplinärer Austausch zwischen der Linguistik, Biologie und Physik. Band 2: Stabilität – Dynamik – Entscheiden, Heidelberg.
- Schwegler, Carolin, Jöran Landschoff & Leyla Rommel. 2024. Climate Imaginaries and the Linguistic Construction of Identities on Social Media. LiLi – Zeitschrift für Literaturwissenschaft und Linguistik 54(3). 393–431.
- Pearce, Warren, Janna Joceli Omena, Yuting Yao, Carolin Schwegler, Jasmijn Visser, Leyla Rommel & Jöran Landschoff. 2024. 🌊 ☀️🇺🇳 Culture-Policy Climate Spaces of COP28: Multimodal Cross-platform Analysis in TikTok, Instagram and Twitter (X). DMI24 Wiki Project Reports. https://www.digitalmethods.net/Dmi/WinterSchool2024multimodalclimate
- Contribution to: Jacob, Katharina & Jöran Landschoff. 2022. Stabilität und Dynamik in Semantik und Grammatik am Beispiel des Coronapandemiediskurses – ein Dialog nach einem digitalen Semester forschungsorientierter Lehre. Aptum, 1/2022. 83–105.
Conferences, Workshops and Events
- 22. – 27.06.2025
Talk Repeat Repost Recycle: Climate Change Discourse on Social Media with Carolin Schwegler & Jöran Landschoff at the International Pragmatics Conference, University of Queensland, Brisbane Australia - 13. – 15.03.2024
Participation International Conference on Conversation Analysis and Psychotherapy 2024, IDS Mannheim - 08. – 12.01.2024
Participation Digital Methods Winter School, University of Amsterdam, Netherlands - 12.01.2024
Talk 🌊 ☀️ 🇺🇳 Culture-policy Climate Spaces of COP28: Multimodal Cross-platform Analysis in TikTok, Instagram and Twitter (X)with Warren Pearce, Janna Joceli Omena, Yuting Yao, Carolin Schwegler, Jasmijn Visser & Jöran Landschoff at the Digital Methods Winter School and Data Sprint 2024, University of Amsterdam, Netherlands
Teaching
- WiSe 2019/20 Universität Heidelberg
Tutorium Einführung in die Neuere deutsche Literatur